Why We Buy

Why We Buy is a podcast dedicated to Offer Creation and Business Psychology in the Financial Space. Learn how to develop irresistible offers to convert customers at higher prices and listen to educators and influencers in this space.

Why We Buy

By PAUL SANDERS

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Talking to Jami Stout Co-Founder of Revenue Tree

November 23, 2022

Jami: The crowned affiliate queen has been responsible for multimillion dollar launches including a 28 million dollar affiliate launch in the Financial space. She connects financial products, offers and traffic at Revenue Tree.

Building a Financial Education Business from Scratch

November 22, 2022

Follow along as we build Giles business from scratch! Get Funnels, Website, Templates, Strategy and Negotiation tactics by following along: https://offereconomics.com/journey/

Why refining your ‘who’ unlocks higher prices

January 25, 2022

THE most critical component of charging more and converting traffic to cash comes down to refining your ‘who.’ Go toward the subniche that is experiencing the most pain, has the most money and is the easiest to find.

Offer Component #6: Guarantees – Reverse the Risk

February 4, 2022

Offer Component #6: Guarantees – Reverse the Risk: How? Why? Examples please.

Re-Assess what your ideal clients truly values. Trim and Add.

January 28, 2022

Re-Assess what your ideal clients truly values. Trim low margin difficult work. Add high margin work that you love and that you client values.

Urgency & Scarcity Gone Wild

February 5, 2022

Change fake urgency and scarcity to real structural urgency and scarcity.

Compete on Outcomes. Not price, benefits or features

February 1, 2022

Compete on outcomes and you’ll convert more and be able to charge more. Don’t compete on price, benefits or features.

Social Proof without Proof? Your “How to” Guide and more.

February 8, 2022

Offer Component #8 – Social Proof and what to do if you don’t have any?

Find Your Unique Mechanism and Name it

February 2, 2022

Find Your Unique Mechanism and Name it – This episode’s all about Irresistible Offer Component #4. Unique Mechanism, Naming and Messaging.

Offer Component #9 – Pricing & Pricing Structure

February 9, 2022

Creating Value Through Price Alone? The $120 Cheesesteak.

Is offering “Bonuses” helpful?

February 3, 2022

Are offering “Bonuses” helpful? We discuss in Irresistible Offer Component #5: Bonuses – Add more value than your main offering.

Talking to Jami Stout Co-Founder of Revenue Tree

November 23, 2022

Jami: The crowned affiliate queen has been responsible for multimillion dollar launches including a 28 million dollar affiliate launch in the Financial space. She connects financial products, offers and traffic at Revenue Tree.

Building a Financial Education Business from Scratch

November 22, 2022

Follow along as we build Giles business from scratch! Get Funnels, Website, Templates, Strategy and Negotiation tactics by following along: https://offereconomics.com/journey/

Why refining your ‘who’ unlocks higher prices

January 25, 2022

THE most critical component of charging more and converting traffic to cash comes down to refining your ‘who.’ Go toward the subniche that is experiencing the most pain, has the most money and is the easiest to find.

Re-Assess what your ideal clients truly values. Trim and Add.

January 28, 2022

Re-Assess what your ideal clients truly values. Trim low margin difficult work. Add high margin work that you love and that you client values.

Compete on Outcomes. Not price, benefits or features

February 1, 2022

Compete on outcomes and you’ll convert more and be able to charge more. Don’t compete on price, benefits or features.

Find Your Unique Mechanism and Name it

February 2, 2022

Find Your Unique Mechanism and Name it – This episode’s all about Irresistible Offer Component #4. Unique Mechanism, Naming and Messaging.

Is offering “Bonuses” helpful?

February 3, 2022

Are offering “Bonuses” helpful? We discuss in Irresistible Offer Component #5: Bonuses – Add more value than your main offering.

Offer Component #6: Guarantees – Reverse the Risk

February 4, 2022

Offer Component #6: Guarantees – Reverse the Risk: How? Why? Examples please.

Urgency & Scarcity Gone Wild

February 5, 2022

Change fake urgency and scarcity to real structural urgency and scarcity.

Social Proof without Proof? Your “How to” Guide and more.

February 8, 2022

Offer Component #8 – Social Proof and what to do if you don’t have any?

Offer Component #9 – Pricing & Pricing Structure

February 9, 2022

Creating Value Through Price Alone? The $120 Cheesesteak.

Need More Help?

Get The Definitive Guide to Offer Creation

PAUL SANDERS

Get The Definitive Guide to Offer Creation

PAUL SANDERS

Need More Help?